What is ’local SEO’?
Local SEO represents the process of website optimization whose goal is to rank a site better on local search results page (search that contains location keyword). The following keywords exemplify typical local search: “wedding dress rental London” or “web design studio Novi Sad”, because they contain the name of a city.
More than a third of all searches in 2015 were local – more precisely, that number is as high as 36% (source: Search Engine Land), which constitutes a great percentage. Even the searches that did not include local parameters (keywords such as Perth, Queensland, etc.), Google can now show local search results based on the user/searcher data.