What is social media marketing?
Content marketing largely involves social media. Marketers use content to spread their messages via social media. There is a huge overlap between these two areas, but there are also a lot of differences.
Social media marketing or SMM is a type of Internet marketing which uses social media as a marketing tool. The main objective of marketing on social networks is to produce content that users will share with others and help the company to achieve greater brand exposure and expand its customers range.