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Which marketing opportunities do social networks bring?

What is social media marketing?

Content marketing largely involves social media. Marketers use content to spread their messages via social media. There is a huge overlap between these two areas, but there are also a lot of differences.

Social media marketing or SMM is a type of Internet marketing which uses social media as a marketing tool. The main objective of marketing on social networks is to produce content that users will share with others and help the company to achieve greater brand exposure and expand its customers range.

Social marketing benefits

SMM helps the company to get feedback directly from customers (and potential customers) while at the same time it personalizes itself image on the global level. Social media interactivity gives customers the opportunity to ask questions and share opinions, even complaints. This way customers feel safer and the company ensures market authority through demonstrating customer care. This aspect of SMM is called Social customer relationship management (social CRM).

What is necessary for a successful SMM?

Quality marketing on social networks requires commitment. If you are a novice, you might think that it is enough to publish a few posts a day, as well as random status updates, a solid number of followers and likes, which should altogether magically boost your business. The truth is a far cry from that – a detailed plan and commitment are crucial.

Experienced online marketing experts know that what it takes for efficient social usage is to listen to the audience, to share only relevant content with them, and to allow others to spread it.

Effective SMM relies on relevant, quality content.

Your SMM strategy depends on your strategy of content marketing. Relevant content engages people to share it, which enlarges your audience to a whole new world of potential fans, friends and clients.

Whether you are a large company or an entrepreneurial business, social media marketing is the cheapest and most powerful marketing tool to help you build trust and authority, which will eventually help you to grow your business in the long run.

There are several different social media categories, such as blogging sites, micro blogs, photo and video sharing, events and social collaboration etc. Take a look at some of the popular social media sorted by categories:


  • Blogs: Blogger, TypePad, WordPress, Vox;
  • Micro blogs: Twitter, Pownce i Jaiku;
  • Social networking: Facebook, LinkedIn, MySpace, Orkut;
  • Social network aggregators: FriendFeed, Netvibes;
  • Events:, Eventful,


  • Wiki: Wikipedia, PBwiki;
  • Social bookmarking: Delicious, StumbleUpon;
  • Social News: Digg, Reddit;
  • Opinions: epinions, Yelp.


  • Photo sharing: Flickr, Photobucket, SmugMug;
  • Video sharing: Youtube, Vimeo, DailyMotion, Vine;
  • Livecasting: Ustream;
  • Audio and music sharing:


  • Virtual worlds: Second Life;
  • Online gaming: World of Warcraft;
  • Game sharing: Miniclip.

Social media monitoring:

  • Hootsuite;
  • TweetReach;
  • Klout;
  • Icerocket;
  • SocialMention.

What is the best social media platform?

The answer to the question ‘what is the best social media platform’ is ‘the one where your customers are.’ Instead of using outdated platforms, it is a rule of a thumb to be present in the popular ones with high numbers of active users - If your target group is there.

Social media marketing services

Before you start planning your social networks marketing strategy, solid grounds is a prerequisite. That means that you should have a unique logo and your company’s corporate identity, high quality website designrelevant website content adapted to both your target audience and search engines (SEO), and visually appealing profiles on social networks.

If you take care of these factors, nothing can stop you from shining through. However, do not take the results for granted and be ready for the constant work and dedication in the future to keep the positions you achieve.

Our SMM services include:

  • consulting and the creation of your social media strategy (competitors analysis included);
  • SMM analytics and performance reporting;
  • Creating unique Facebook, Twitter and Google+ pages with cover and profile pictures;
  • Facebook advertising;
  • YouTube advertising.

Whether a big-size corporation, a regular-size company, an entrepreneurial business or an individual, anyone can use the social media potential to display professionalism and value their customers receive.