When it comes to website optimization tools, one can say, the more the merrier. While that’s not ultimately true, there are quite a few essentials out there which you definitely want to use if you want to run a successful website.

Why? Simple. If your website isn’t optimized, search engines won’t rank you high, making you more or less invisible for your potential visitors and clients.

Back in the seventies, a WHO report revealed that around 10% of the population lived with a certain type of disability and researchers now believe that that same number has risen to 15%.

According to the rough numbers, there are around 466 million people who are living with hearing loss or deafness, 1.3 billion are visually impaired or blind, and 2-3% of the population live with cognitive disabilities.

As an owner of a business with an online presence, you are certainly aware of the influence website design has on your market success. However, you also know that web design is not a one-time-only thing, rather it’s an ongoing process. As times change, different digital eras usher in giving space to new web design trends, making features that sold yesterday obsolete today.

With more than 1.5 billion websites out on the Internet today, it’s safe to say that the market is a bit crowded today. Even if you work in a niche industry, chances are, there already is somebody out there whom you can treat as your direct competition.

However, the oversaturated market isn’t the only reason for making little or no money with your website.

With millions of people using social media on a daily basis, it’s not a surprise that advertising on these platforms has seen a huge boom in the past few years. Many argue that social media advertising is “the best bang for the buck” as it gives marketers the option to present brands and advertise products globally and hosts an array of benefits that’s simply just too hard to beat for other online and offline advertising platforms.

However, how much does advertising cost in 2020? Which platform yields the best results? Which one of them is the most cost-effective?

If you’re an entrepreneur who has managed to run a successful business without going digital age so far – consider yourself lucky. And if that’s the case, you are probably wondering: if I managed to get this far without a website, do I actually need one?

No matter if your business is small or an enterprise, it should be your priority to use your online presence as a marketing tool to attract your potential customers and to generate leads. There are a lot of ways to go about this and you can leverage everything the inbound marketing process uses (internal blogs, email marketing, social media), but in the end, you’ll still need an eye-catching and highly functional website because it’s essential in the lead generation process.

Are you worried about your website’s low conversion rate? Believe it or not, but the industry data show that the average website conversion rate is around 2%, equaling at 2 customers per 100 visitors. For the majority of sites on the realm of the Internet, the reality is far grimmer – with a conversion rate between 0.1% and 0.2% these websites see 1000 visitors yet get a single customer. Because this is not something you wish for your website, we give you our ultimate guide to a conversion rate optimization strategy that actually works.

In the glory days of the internet, getting on the first page of a search engine was a walk in the park. Repeat a few keywords here and there, sprinkle a few backlinks throughout the site and boom – top page rank, here we are!

Nowadays, getting a decent ranking has gotten to the level of rocket science. Well, not entirely, but it’s pretty close.

Upon a user has landed on one of your pages, you’ve got around 8 seconds to persuade them to stay on your website. We know – it’s not nearly enough time to demonstrate all the benefits of your products or showcase your entire business offer. That’s why creating a landing page that converts visitors into customers is deemed art, and we’re here to share our secrets of what makes a landing page successful and a converting one.