The importance of keywords and research advice
Keywords can be defined as words or phrases (consisting of 2-3, or more, words) which the users type into the search engine in order to find information or visit sites.
Everything starts from keywords. First of all, what you should do is to conduct research and find keywords which your target audience searches for. Search for as many keywords as you can and put them on a list. After that, you need to analyze them and make a choice of keywords and expressions you want to optimize your site for. The best practice would be to choose 3-5 of the most important or primary words or phrases which are going to be dominant on your website’s pages, and then choose 20-30 varieties of those keywords which are to be used on the rest of the website.