A complete list of Google ranking factors
According to statistics, more than one billion people use Google search, thus generating about 115 billion of unique monthly searches. Besides this, Google makes up for 67.7% on the search engine market, making marketing experts, eager to have their sites positioned high in SERP, work even harder on completing as many demands Google makes.
Google algorithm is highly sophisticated and covers many parameters, which makes it harder for the experts to know with certainty what is better for ranking individual pages on the Internet. Although Google never published the official list of all SEO ranking factors, it was officially confirmed that there is around 200 signals based on which a rank is decided upon in the search engine’s results page.
For better convenience and organization, SEO ranking factors have been divided into categories, such as domain factors, on-page and on-site factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site and off-site web spam factors. Browse through each category and read about them in greater detail.