Packaging and its purpose.
Packaging design main purpose is to make your product more attractive and stand out in the shelf. Packaging design shapes that first impression in a potential customer and is crucial in guiding that customer’s steps towards buying your product.
The products’ extraordinary quality is no longer what sells it. Package design popularity has recently expanded to that end that it evolved into a standalone graphic design offer by itself.
Fact is that everyone feels great when buying something nice. People choose what they buy by “like – don't like” criteria. Regardless if the product is necessity, for fun or luxury, it sells better if it looks appealing and effective.