Leaflet or flyer (also spelt as flier) is a small- or medium-sized piece of paper, one-sided or double-sided, and often with an advertising or informative purpose. The most common is A6 format (10.5 x 14.8 cm in size). A flyer should present the basic information about your company and products or services you offer. It must not be overcrowded with information and colors because it leads to a counter-effect. An effective flyer with a simple but striking design leaves the best impression on your prospective clients.
The most important aspect of flyer design is the balance between text, graphics and color. There are two solutions to avoid information congestion when you have multiple products or services you want to be displayed on the flyer.
The first option is to create several stylistically related leaflets. Another option is to create a prospectus.
Prospectus is similar to flyer. It consists of an A4 size paper sheet folded twice on its longer side so it resembles a flyer when folded.
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Due to their small size and ease of sharing them with people, flyers enable getting to information quickly and distributing them to a vast number of people. They can be designed and printed in all sizes and formats and are a wise choice for presenting special offers, event organization or other services. Our team of professionals designs flyers with due care because we believe in the power of small formats. What about you?