Pay per click advertising – powerful way to get target visitors
Pay per click advertising is a great way to get visitors when you need them most. This is the type of sponsored online advertising used by different web sites, including search engines, where the advertiser pays only if a web user clicks on his ad, therefore the term 'pay per click'.
The search engines like Google and Bing allow companies and individuals to purchase listings in search results. These listings appear together with natural or organic search results which are free.