Creating a Facebook app and website promotion
When it comes to SMM promotion, it is desirable to create a Facebook app for your website which will enable you to monitor content which you published on Facebook.
This tutorial is aimed at helping you create a Facebook website application and connect it with web pages via Meta tags of the Open Graph Protocol, thus monitoring important metrics of your website.
Monitoring the metrics is a very important step if you are using paid content promotion, so that you get a clear insight into the number of people who saw your content, whether they liked it or not, and how many times the target group and users have shared it, i.e. the way they have interacted with it.
As opposed to classic “share” buttons and other content- and page-sharing options, a Facebook app will monitor all likes and shares on profiles and profile walls where the URL of the website for which you have created the app appears, and which also communicates and collects data from the very web page via the Open Graph Protocol.