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SEO - Search Engine Optimization
What is an optimisation?
The optimisation for browsers could be defined as a series of actions done on website pages, in order to achieve better position on browsers, using key words.
When ordering web pages, a client probably doesn't even think about web browsers optimisation, mostly because of their ignorance, and it is mostly alike they actually need SEO. Ofcourse, it is not enough to have web pages put on a server and expect thet time does the work.
Ten years ago, it might have been working, but not today.
Web pages are not just nice design and quality content. Today, web pages are a weapon to win a job over the Internet, to earn money, to work, live, but also, not to succeed.
Because all ofthat, it is very important to introduce a client with the notion of SEO, how long work it is, what is important about it and, at the end, how it is going to be useful for your client's and yours budget. A good optimised web page can earn your client a great money so it is important that persons who work the optimisation are well payed.
A great deal of owners of websites consider that it is enough just to type in URL of their website in adress bar and that the first position on that kind of result list is good and enough. Yes, they are actually expecting from their clients to memorise their URL, that are mostly becoming more and more complicated. That kind of visitors that remebers URL, also knows the owner in person, his company, phone number, his car, wife, etc.
Why does then web browsers have an adress bar? They probably have been put www.google.com as their home page, like meny users have. The first benefit from search engine optimisation is not bringing the same people to web pages, but bringig and constantly increasing a number new visitors, potential new clients who find the website by looking trough the results of the main browsers search for the certain key words.
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