interactive beer can design 757

There are lots of beer labels in the world. Each of them offers a unique taste and should pay attention to the packaging. People are visual beings and love to see things appealing to the eye.

Offshoot beer co. from Orange County, CA, decided to give their consumers a can which they can interact with. So this April they gave us playful design, vivid colors, and illustrations to use as a wrist watch or sunglasses. They also plan to launch two new cans every month, which the consumers can suggest directly via an online interest list.

See this interactive beer can design project right here.


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Image source: The Dieline


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Vesna Savić

Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.