In an overcrowded online sphere, rendering a unique user experience with a creative design is crucial for your landing pages to succeed. But what can you do to achieve this? What are the necessary elements that you should focus on?
That’s what we will discuss to help you optimize your landing pages based on emerging trends. But before we do that, let’s understand what a landing page is.
What is meant by a landing page?
A landing page is built for your prospects to land on.
Let’s understand it this way — a prospect clicks a CTA button in an ad, email, or any other place and lands on the landing page.
The purpose of a landing page is to convert. Therefore, it is designed in such a way that it sells something or generates more leads efficiently.
So, here comes the foremost question — do you need to fill your landing page with too much information? Well, the answer is no. If you want your landing page to transform into a conversion tool, use only the relevant information related to your product.
Provide your prospects with the exact thing they have come for. Also, don’t include any links here and there.
Now you know what a landing page is and what you should include in it. But do you know the best practices for it? Don’t worry! We have curated a list of the hottest landing page trends to get your inspiration running in 2022.
Let’s check them out.
Top landing page trends for 2022
Be ready to exploit the power of minimalism. A landing page doesn’t have to look like a disco ball to draw attention. Instead, believe in the power of “less is more.” All your landing page needs is a clean design to convey your message.
Why minimal? You may ask this question. We know that. So, here is the reason — a minimal landing page isn’t confusing at all! Plus, it’s pleasing to the eyes. And, it has yet another benefit, it will load faster.
A page that loads fast is sure to attract your target audience.
Take an example of Dior’s page design. By seeing its landing page, you will never get confused.
It is one of the best landing page designs showcasing the power of minimalism.
Heavy contrast with custom illustration
Adding heavy contrast to your landing page is yet another trend to follow. It is appealing, fun, and helps visitors see everything with utmost clarity.
Some pages use gradients in their background, which keeps things simple and exciting.
You can take inspiration from them to make your landing page design brilliant.
You also need to add a lot of white spaces to make your copy pop. Besides, add something custom-made to let the audience know what your brand is all about. You can use a custom logo, a custom illustration, and more for that purpose.
Micro animations to add depth to your landing page
In web design, it’s not peculiar to see short animations. This trend is sure to pick its pace in 2022. You can use subtle GIFs and animations to bring your landing page to life to appeal to your visitors. It will also provide them with a more engaging experience.
As the name implies, micro animations are small but powerful. They effectively emphasize the crucial sections of your landing page and attract attention to your desired content. Besides, micro animations render a personal touch to make your website distinguishable from your competitors’.
You can check out Luqrum’s website for inspiration.
A video to answer customers’ queries
One of the favorite landing page trends making the rounds is adding a video to the landing page.
Video landing pages feature a video for informative and entertaining purposes. When you apply this strategy, you can boost your click-through rates and gain higher conversions. But before considering a video for your next landing page, keep the below pointers in mind:
- Keep your video short, sweet, and relevant.
- Focus on answering the key questions your prospects might have.
- Make your content helpful.
- Optimize your video for SEO.
If you think about why you should use a video for your landing page, then here is the answer — according to a report, 72% of customers confirmed that they would learn about a product/service by way of video.
Consider the landing page of a luxury watchmaker — Rolex. It features a video displaying their flagship product that connects directly with the audience’s perception.
The brand’s quality convinces the audience through the video and converts them as brand loyalists.
Voice search optimization
Nowadays, people opt for voice search instead of regular Google search using keywords. Your prospects, too, are more likely to ask a question to search for something. As a result, some websites have started accommodating voice search, chatbots, and other tools.
While voice-based interfaces still have a long way to go, it is expected to accelerate in the coming years. Website owners are looking forward to replacing traditional text search with voice search.
Amazon has optimized its landing pages for voice search using Alexa that brings people the exact products they need.
Feature trustworthy customer reviews
For any business out there, customer reviews are essential. Whether it’s a Google My Business review, social shout-outs, or something else, an unexpected positive review of products/services is proof that people trust your brand. In addition, it helps you analyze what your existing customers enjoy and strategize accordingly. Based on this data, you can provide personalized recommendations to your customers.
You can feature such reviews on your landing page to inspire your target audience and build credibility.
Check out the Designhill landing page that features customer reviews that showcases to other audiences how hard or efficient it is to work with this creative marketplace.
That’s it, folks! You need to focus on these landing page trends to stay relevant in 2022 and beyond. Consider contrast, animation, video, voice search, customer reviews to make an effective landing page. But before you include any of these trends, make sure to test every element to find out what works best for you and your audience.