Subtle and successful logo evolutions


Subtle and successful logo evolutions

Branding is a key aspect of every company’s image. Logo design is at the backbone of corporate branding, and that is exactly why it needs to be considered with great care. Whereas some companies love taking a whole different approach in rebranding, there are other, however, which prefer making small adjustments and sticking to tradition in order not to fail their customers.

Companies such as Guinness, Johnnie Walker, Alitalia, and Facebook understand that their traditional logos are memorable and easily recognized. However, since they evolved over time, they also wanted to give them a dash of fresh and modern looks, so they made slight adjustments on their logos.

Can you spot the difference?


Subtle logo evolutions

Alitalia

subtle and successful logo evolutions alitalia


Aston Villa

subtle and successful logo evolutions aston villa


Channel 4

subtle and successful logo evolutions channel 4


DC United

subtle and successful logo evolutions DC united


Facebook

subtle and successful logo evolutions facebook


Guinness

subtle and successful logo evolutions guinness


Johnnie Walker

subtle and successful logo evolutions johnnie walker


Oi Vey

subtle and successful logo evolutions oi vey


Ritz Carlton

subtle and successful logo evolutions ritz carlton


Uber

subtle and successful logo evolutions uber


Source: Creative Market


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Vesna Savić

Community Manager at PopArt Studio
Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.

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