Logo design evolution: famous brands then and now


Logo design evolution: famous brands then and now

Progress is a normal thing in life. People get older (and wiser), and so do brands learn and introduce new things over the years. Logo design is not an exception to this rule of thumb.

Think of a big brand logo, such as Adidas, for example. What image first crosses your mind? That cool three-striped sign with a name under it? We thought so. Well, this might surprise you, but their logo did not look like that back when the company was founded. Actually, it was derived from the name of its founder, Adolf Dassler, short Adi Das(sler), and it contained an image of a shoe, a brand name, and his name as well. Talk about today’s simplicity in branding.

This story is not lonely. Many brands developed over the course of time, and change is perfectly normal. The same thing happened to us here at PopArt Studio (see featured image which shows what our first logo was like).

Bored Panda made a compilation of 50 brand logos at the beginning of their careers and now, creating a unique time machine.

Do you recognize some of the old logos? Which ones?


Adidas

adidas


Adobe

adobe


Amazon

amazon


Apple

apple


AT&T

at&t


Audi

audi


Bored Panda

bored panda


British Airways

british airways


Burger King

burger king


Canon

canon


Coca Cola

coca cola


Dell

dell


Eskimo

eskimo


FedEx

fedex


Ford

ford


GE healthcare

ge healthcare


Google

google


Heineken

heineken


IBM

ibm


Ikea

ikea


Instagram

instagram


Kentucky Fried Chicken

kfc


Kodak

kodak


Lay’s

lays


Lego

lego


Mazda

mazda


McDonald’s

mcdonalds


Microsoft

microsoft


Mozilla Firefox

mozilla firefox


MTV

mtv


Nestle

nestle


Nintendo

nintendo


Nissan

nissan


Nokia

nokia


Pampers

pampers


Pepsi Cola

pepsi cola


Procter and Gambleprocter and gamble


RCA

rca


Samsung

samsung


Shell

shell


Snapchat

snapchat


Starbucks

starbucks


The Discovery Channel

the discovery channel


Twitter

twitter


Visa

visa


Volkswagen

volkswagen


Walmart

walmart


Walt Disney

walt disney


Xerox

xerox

 


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Vesna Savić

Community Manager at PopArt Studio
Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.

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