Logos Comprised of Words with Hidden Meanings


Logos Comprised of Words with Hidden Meanings

Logo design is usually made for the purposes of branding. It can have a powerful impact in business, but sometimes – it can be funny.

Ji Lee is a person who is passionate about puns. This Korean-born New Yorker animates words into images (technically speaking, these are also called calligrams), creating them to appear like logotypes.

In a series of images called “Word as Image,” Lee depicts popular topics and things we are all surrounded by, such as the logotype of the word capitalism in which the letter “i” is bigger than all other letters, which symbolizes the domination of an individual over the majority.

Other examples include the words climate change which seem to melt and disappear, just like the polar ice cap; the word selfie in the shape of a person taking a selfie with a mobile device (featured image), or the almost invisible logotype of Beijing, which addresses this city’s problem with smog and pollution.

Which logotype do you find the most interesting?

You can follow him on Facebook, Twitter, and Instagram.

Scroll down to see Lee’s YouTube video about this series of images.


American Sniper

American Sniper

Bank

Bank

Beijing

Beijing

Birdman

Birdman

Boyhood

Boyhood

Capitalism

Capitalism

China

China

Christianity

Christianity

Climate change

Climate change

Clock

Clock

Dali

Dali

Diet

Diet

Election

Election

Elevator

Elevator

Exit

Exit

Fast food

Fast food

Garfield

Garfield

Gravity

Gravity

Horizon

Horizon

idea

idea

I love bicycle

I love bicycle

Inflation

Inflation

iireland

iireland

Moon

Moon

Men's room

Men’s room

Parallel

Parallel

Putin

Putin

Selma

Selma

Sepp Blatter FIFA

Sepp Blatter FIFA

Smile

Smile

Space

Space

Spock

Spock

The Grand Budapest Hotel

The Grand Budapest Hotel

Superstitious

Superstitious

The Imitation Game

The Imitation Game

The Theory of Everything

The Theory of Everything

Tsunami

Tsunami

Tunnel

Tunnel

USA / CUBA

USA / CUBA

Van Gogh

Van Gogh

Whiplash

Whiplash

Vertigo

Vertigo

 


Take a look at a YouTube video Ji Lee posted about his logos of words:

 

Source: pleaseenjoy.com


 

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Vesna Savić

Community Manager at PopArt Studio
Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.

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