selfie

Logo design is usually made for the purposes of branding. It can have a powerful impact in business, but sometimes – it can be funny.

Ji Lee is a person who is passionate about puns. This Korean-born New Yorker animates words into images (technically speaking, these are also called calligrams), creating them to appear like logotypes.

In a series of images called “Word as Image,” Lee depicts popular topics and things we are all surrounded by, such as the logotype of the word capitalism in which the letter “i” is bigger than all other letters, which symbolizes the domination of an individual over the majority.

Other examples include the words climate change which seem to melt and disappear, just like the polar ice cap; the word selfie in the shape of a person taking a selfie with a mobile device (featured image), or the almost invisible logotype of Beijing, which addresses this city’s problem with smog and pollution.

Which logotype do you find the most interesting?

You can follow him on Facebook, Twitter, and Instagram.

Scroll down to see Lee’s YouTube video about this series of images.


American Sniper
American Sniper
Bank
Bank
Beijing
Beijing
Birdman
Birdman
Boyhood
Boyhood
Capitalism
Capitalism
China
China
Christianity
Christianity
Climate change
Climate change
Clock
Clock
Dali
Dali
Diet
Diet
Election
Election
Elevator
Elevator
Exit
Exit
Fast food
Fast food
Garfield
Garfield
Gravity
Gravity
Horizon
Horizon
idea
idea
I love bicycle
I love bicycle
Inflation
Inflation
iireland
iireland
Moon
Moon
Men's room
Men’s room
Parallel
Parallel
Putin
Putin
Selma
Selma
Sepp Blatter FIFA
Sepp Blatter FIFA
Smile
Smile
Space
Space
Spock
Spock
The Grand Budapest Hotel
The Grand Budapest Hotel
Superstitious
Superstitious
The Imitation Game
The Imitation Game
The Theory of Everything
The Theory of Everything
Tsunami
Tsunami
Tunnel
Tunnel
USA / CUBA
USA / CUBA
Van Gogh
Van Gogh
Whiplash
Whiplash
Vertigo
Vertigo

 


Take a look at a YouTube video Ji Lee posted about his logos of words:

 

Source: pleaseenjoy.com


 

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Vesna Savić

Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.