When we say that companies are embracing digital and content is becoming the engine that drives online presence we’re talking old news. It’s already happening and more and more companies think that without taking advantage of the digital realm, they would have a much harder time reaching out to their customers and their potential audience.
Creating a website used to be somewhat rocket science only a decade ago but now, things have become a lot different, not to mention easier. With web development platforms such as WordPress, even those who don’t have a single clue about coding can take matters into their own hands and create websites single-handedly. However, there are certain instances when using such a platform just wouldn’t cut it.
When people think about blogs and websites, their minds usually go straight to one word: WordPress. Everybody has heard of this blogging and website building platform and chances that you have also heard of it are pretty high.
On one hand, you have the most popular CMS in the world that more than 60 million people use to run their websites. On the other hand, you have an all-in-one website builder that is becoming increasingly popular and used by more and more people around the globe every day. So, WordPress or Squarespace? How to decide which website platform to use? And why?
Doing business in one of the fastest growing sectors globally has its pros and cons: plenty of opportunities on one hand and tough competition on the other. Travel industry has been one of those sectors for some time already and if you run a travel company or work with one, you know what it takes to stay on top of it all.
