Posts by tag: SEO

SEO Benefits of HTML5 and Schema

SEO Benefits of HTML5 and Schema

February 17, 2020

Search engine optimization (SEO) has been around for a while and it’s safe to say that it’s one of the biggest driving forces behind the way tech trends form and evolve in the online world. For many years now, digital marketers and web developers have been doing their best to create websites that are instantly recognizable to search engines, thus driving value both to site owners and visitors.

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Website Maintenance – 5 things to ask

Website Maintenance – 5 things to ask

December 12, 2019

The need for every business to have a professional website is pretty much old news in 2019, however, it’s still relevant and maybe even more so than it was 15 years ago. No matter which industry you’re in, having a comprehensive and well-built website can serve as the foundation of your online presence and the base of your digital marketing ecosystem.

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SEO For Enterprise-level Companies

SEO For Enterprise-level Companies

October 30, 2019

Every company knows that investing in SEO (search engine optimization) is one of the best moves in the digital marketing realm. With the fast-paced advancements of the digital landscape, businesses have more opportunities than ever to get themselves in front of their loyal and potential costumers. Experts say that enterprise-level businesses invest around $20,000 in SEO on a monthly basis, which speaks for itself.

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Best Strategies to Adapt your SEO for Voice Search

Best Strategies to Adapt your SEO for Voice Search

October 11, 2019

Voice search is undoubtedly becoming one of the top latest trends in online behavior, and probably the one that will have a profound impact on SEO optimization. Although it was off to a rocky start back in 2009, voice search underwent significant changes and improvements in the last decade, landing third for SEO trends in

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How to optimize images for web search

How to optimize images for web search

February 09, 2017

When an SEO campaign starts, a lot of SEOs usually focus on link building and content optimization, but what they may often neglect are images. Beginners usually think that Google can ‘see’ what the picture shows – but it is, after all, an algorithm, which means that it generally understands only binary numbers. Unless you tell it what is shown on the picture – there is no other way for it to know what it depicts.

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3 key elements of a successful Google AdWords campaign

3 key elements of a successful Google AdWords campaign

January 18, 2017

If your Google AdWords campaign is failing to deliver ROI you expected, it is almost certainly because one of these three things have gone wrong.

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SEO and content marketing are best friends

SEO and content marketing are best friends

November 24, 2016

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø suggests they overlap, and one would be incomplete without the other.

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What drives traffic away from your landing page

What drives traffic away from your landing page

August 15, 2016

The scenario goes something like this: you build a great website, social media profiles, start the campaigns, but – alas – no results! What may be the cause of this?

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Basic SEO for web designers: how to boost user satisfaction?

Basic SEO for web designers: how to boost user satisfaction?

December 28, 2015

The world of web design is no longer a single field. The times have changed in such a way that you need to know a lot more than what your basic area of expertise requires.

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How to Build Links through Content Marketing?

How to Build Links through Content Marketing?

September 21, 2015

Once you have jumped into the pool of SEO and SEM, you probably noticed that sometimes the tide can be high, and some other times – really low.

Continuing the 2015 SEO trends, and inspired by Moz’s dilemma which came out earlier this year, we have decided to confront the concepts of link building with Content Marketing, face to face.

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