Posts by tag: SEO

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

February 05, 2021

Take any successful digital marketing strategy under the sun and when you will see, that when you peel off all the individual parts that define the business or/and brand at hand, there are several vital parts to every strategy crucial for every business to remain afloat in the vast digital ocean. One of these important aspects is Search Engine Optimization.

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Cumulative Layout Shift – How to Rank on Google in 2021?

Cumulative Layout Shift – How to Rank on Google in 2021?

September 28, 2020

In the ever-changing landscape of SEO, those who want to stay visible and relevant to their customers and visitors constantly need to work on improving their website. It’s pretty much commonplace but it’s oddly true: things that were a mainstay yesterday in search engine optimization basically mean nothing today.

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6 Big Website Optimization Tools You Need to Know Now

6 Big Website Optimization Tools You Need to Know Now

July 03, 2020

When it comes to website optimization tools, one can say, the more the merrier. While that’s not ultimately true, there are quite a few essentials out there which you definitely want to use if you want to run a successful website.

Why? Simple. If your website isn’t optimized, search engines won’t rank you high, making you more or less invisible for your potential visitors and clients.

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SEO Benefits of HTML5 and Schema

SEO Benefits of HTML5 and Schema

February 17, 2020

Search engine optimization (SEO) has been around for a while and it’s safe to say that it’s one of the biggest driving forces behind the way tech trends form and evolve in the online world. For many years now, digital marketers and web developers have been doing their best to create websites that are instantly recognizable to search engines, thus driving value both to site owners and visitors.

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Website Maintenance – 5 things to ask

Website Maintenance – 5 things to ask

December 12, 2019

The need for every business to have a professional website is pretty much old news in 2019, however, it’s still relevant and maybe even more so than it was 15 years ago. No matter which industry you’re in, having a comprehensive and well-built website can serve as the foundation of your online presence and the base of your digital marketing ecosystem.

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SEO For Enterprise-level Companies

SEO For Enterprise-level Companies

October 30, 2019

Every company knows that investing in SEO (search engine optimization) is one of the best moves in the digital marketing realm. With the fast-paced advancements of the digital landscape, businesses have more opportunities than ever to get themselves in front of their loyal and potential costumers. Experts say that enterprise-level businesses invest around $20,000 in SEO on a monthly basis, which speaks for itself.

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Best Strategies to Adapt your SEO for Voice Search

Best Strategies to Adapt your SEO for Voice Search

October 11, 2019

Voice search is undoubtedly becoming one of the top latest trends in online behavior, and probably the one that will have a profound impact on SEO optimization. Although it was off to a rocky start back in 2009, voice search underwent significant changes and improvements in the last decade, landing third for SEO trends in

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How to optimize images for web search

How to optimize images for web search

February 09, 2017

When an SEO campaign starts, a lot of SEOs usually focus on link building and content optimization, but what they may often neglect are images. Beginners usually think that Google can ‘see’ what the picture shows – but it is, after all, an algorithm, which means that it generally understands only binary numbers. Unless you tell it what is shown on the picture – there is no other way for it to know what it depicts.

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3 key elements of a successful Google AdWords campaign

3 key elements of a successful Google AdWords campaign

January 18, 2017

If your Google AdWords campaign is failing to deliver ROI you expected, it is almost certainly because one of these three things have gone wrong.

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SEO and content marketing are best friends

SEO and content marketing are best friends

November 24, 2016

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø suggests they overlap, and one would be incomplete without the other.

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