content marketing

Are you a business owner or a digital marketer with a dilemma: to invest in pay-per-click search engine campaigns or to go for social media advertising? To advertise on Facebook or not? To cre...

Creating content just for the content’s sake may sound like a good idea at first, but we need to face the fact that there is already too much content out there. Adding to the online clutter wi...

Let's be real, not everybody can be a copywriter as same as how not everybody can be a writer. But while writers have freedom when it comes to style, language and topics, the same cannot be sa...

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø sug...

Search Engine Optimization (a.k.a. SEO) has changed significantly in the past few years. For example, keyword stuffing was once an effective and accepted technique which enabled manipulation o...

If you are an SEO expert you have probably heard this question at least three to four times a day. After a while you get used to clients calling up and asking you the question: “how long does ...

Often neglected by many a community manager, Twitter is actually more useful than you can ...

In the ever-changing world of digital technology and IT improvements, we are facing new challenges on a daily basis. One of them is providing your audience with good content.

Once you have jumped into the pool of SEO and SEM, you probably noticed that sometimes the tide can be high, and some other times – really low.Continuing