Posts by tag: content marketing

Digital marketing strategy: How to create a good one?

Digital marketing strategy: How to create a good one?

August 07, 2019

Are you a business owner or a digital marketer with a dilemma: to invest in pay-per-click search engine campaigns or to go for social media advertising? To advertise on Facebook or not? To create a long-term blogging plan or to go for ad hoc video production?

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How to use gap analysis for content ideation

How to use gap analysis for content ideation

July 02, 2019

Creating content just for the content’s sake may sound like a good idea at first, but we need to face the fact that there is already too much content out there. Adding to the online clutter will not bring anything new to the table.

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5 tips for an effective content marketing strategy

5 tips for an effective content marketing strategy

March 04, 2019

Marketing gurus like to scare people with big and confusing marketing words. That can seem frightening if you are new to the world of content writing and marketing in general. Did you start your blog without a clue what to do next? Do you think that you need to be present on all social media channels otherwise you are doomed?

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3 best books for copywriters

3 best books for copywriters

February 22, 2019

Let’s be real, not everybody can be a copywriter as same as how not everybody can be a writer. But while writers have freedom when it comes to style, language and topics, the same cannot be said about copywriters. They need to follow certain rules of writing for marketing purposes. Including their clients’ wishes.

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SEO and content marketing are best friends

SEO and content marketing are best friends

November 24, 2016

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø suggests they overlap, and one would be incomplete without the other.

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SEO trends in 2016

SEO trends in 2016

May 05, 2016

Search Engine Optimization (a.k.a. SEO) has changed significantly in the past few years. For example, keyword stuffing was once an effective and accepted technique which enabled manipulation of the positions on a given search engine. This technique, however, is now purged.

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What is the length of an effective SEO campaign?

What is the length of an effective SEO campaign?

January 04, 2016

If you are an SEO expert you have probably heard this question at least three to four times a day. After a while you get used to clients calling up and asking you the question: “For how long do I have to do SEO on my site?“, and learn to answer it with a smile.

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Advanced Twitter Techniques: How to Go Pro? – Part 1

Advanced Twitter Techniques: How to Go Pro? – Part 1

October 19, 2015

Often neglected by many a community manager, Twitter is actually more useful than you can imagine.

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How to Improve Quality of Your Content and Make It Go Insanely Viral?

How to Improve Quality of Your Content and Make It Go Insanely Viral?

October 05, 2015

In the ever-changing world of digital technology and IT improvements, we are facing new challenges on a daily basis. One of them is providing your audience with good content.

2930 views
How to Build Links through Content Marketing?

How to Build Links through Content Marketing?

September 21, 2015

Once you have jumped into the pool of SEO and SEM, you probably noticed that sometimes the tide can be high, and some other times – really low.

Continuing the 2015 SEO trends, and inspired by Moz’s dilemma which came out earlier this year, we have decided to confront the concepts of link building with Content Marketing, face to face.

3307 views