Digital Marketing

I want to start a blog but I am not sure where to start. I am not a programmer, but I would like to run a blog. I love writing, especially about fashion, but blogging seems tiresome and ti...

Why is SEO important for blogs? Why do I, a blogger, need to abide by Google’s ranking rules? Are those rules not only made for big websites and companies? If these questions sound familiar – ...

It is every community manager’s worst nightmare: a backlash of negative comments or reviews on social networks. There are trolls, there are flamers, there are just people spreading negativity ...

“How to reduce image size but keep its quality?”This is probably the biggest question every designer asks when he or she starts working at a web design agency. With an SEO-friendly approac...

SEO is a pretty effective technique designed to make your website more visible in online queries and help you gain a major competitive advantage in search engine rankings. But, how to tell whi...

How to be the first on Google Search and beat your competition? ’Featured snippets’ is the answer. If you write content having in mind search intent and search discovery, Google says you can o...

Imagine you had an overview of what is currently happening around the world: what people are searching in the US, UK, Australia, India, Brazil. Be it out of curiosity or to improve some aspect...

No matter if you own an online shop or a legal or natural person only entering the world of online business, you have probably realized by now that without good rankings your website is doomed...

No matter if you are an entrepreneur who wants to start PPC advertising on Google or a beginner marketer or SEO specialist, taking the AdWords certification is a great stepping stone for your ...

Many websites – old and new – are full of SEO mistakes. When website owners come to ask you for an advice on how to optimize their website and improve their ranking in the SERP, the first thin...

Nobody is perfect. Mistakes happen all the time, you just need to spot them. If you are building a website, writing copy for it, or simply creating a graphic – mistakes are going to happen whe...

“How do I get links to my website?” This is a sentence many website owners and junior SEO specialists ask themselves.