featured image 404 page design examples

The purpose of 404 error page is to inform users they have hit a non-existing page. But there is so much more to it. The ultimate goal of this page is to make people feel less uncomfortable about the inconvenience and point them out to other useful pages on your website.

A meaningful and well-designed 404 page should bring viewers back on track, but also echo your brand’s style and enlarge your brand’s values. The results should be visible as a larger number of recurring visitors to your website despite the incovenience.

Here are some essential dos and don’ts of the 404 error page design.

Please do not:

  • Fill the page only with the basic text saying that the page was not found
  • Use generic design, placing the information in the upper left corner and leaving the rest of the page blank
  • Make your 404 page look cold and lifeless

Instead, please do:

  • Make your 404 page look warm and fuzzy
  • Design a unique page aligned with your brand’s values, style, tone of voice, etc.
  • Use custom-made imagery, i.e. illustrations, animations, sketches, comics, gifs, videos, etc.
  • Write clever, informational, humorous copy
  • Let the page speak to your visitors in a friendly tone
  • Let it shine the light on the options for recovery
  • Point out to other useful pages on your website
  • Be innovative and keep your visitors engaged


25 Inspired 404 Page Design Examples

If you are not exactly sure how to accomplish all that, or you simply feel a lack of inspiration, here are some of the most creative 404 pages design examples that we have seen around. Devour them all and let your creative juices flow.


Nicolo Miranda 404 not found screenshot
404 error page on Niccolò Miranda’s website
android 404 page design play game
Android created gamified 404 error page
android 404 error page game
Android game within 404 page
magnt page not found 404 design vene diagram
Magnt’s 404 page design referring to the Venn Diagram
 sea harvest 404 page custom illustartion no place like home
Custom illustration on 404 page from Sea Harvest
emirates 404 error page design stuarts photo
Emirates’ 404 error page design
Marvel page not found screenshot
Marvel’s design for 404 page
one shared house page not found design screenshot
One Shared House 404 page design
Pixar Animation Studios 404 inside out
Pixar Animation Studios 404 page referring to the Inside Out movie
Nike React 404 error page creator
Nike React 404 error page with an option for a custom creation
Nike React 404 page Creator
Nike React Creator within the 404 page
BrandCrowd custom skecth 404 error page
BrandCrowd’s custom skecth for 404 error page
404 page design idea by popart studio
404 page design concept by PopArt Studio
lego 404 page screenshot
Lego 404 page
GoDaddy 404 error page
GoDaddy 404 error page
Medium 404 page design
Medium 404 page design
Volta Footwear 404 error page
Volta Footwear 404 error page
Starbucks 404 page
Starbucks 404 page
wetransfer 404 page design
WeTransfer 404 page design
flipping book 404 page custom family illustration
Custom illustration for 404 page on Flipping Book
bluepath map 404 design
BluePath 404 map-related 404 page design
20th Century Fox 404 page video edward scissors hand johnny depp
20th Century Fox 404 page with a video backround
airbnb 404 page custom gif illustartion
Airbnb 404 page custom gif illustration


How do you like these error pages? Do you have your favorites? Have you stumbled upon some other great examples that you would like to share with us? Please do! Share in comments below or on our Facebook page.

 Take a look at other inspiring design-related examples, too:

Nađa Božović

Inspired by original narratives and amazed by effective visuals. Enjoys diving deep into the story research. A lifelong learner and an eternal optimist.