The most creative examples of 404 page design

The most creative examples of 404 page design

The purpose of 404 error page is to inform users they have hit a non-existing page. But there is so much more to it. The ultimate goal of this page is to make people feel less uncomfortable about the inconvenience and point them out to other useful pages on your website.

A meaningful and well-designed 404 page should bring viewers back on track, but also echo your brand’s style and enlarge your brand’s values. The results should be visible as a larger number of recurring visitors to your website despite the incovenience.

Here are some essential dos and don’ts of the 404 error page design.

Please do not:

  • Fill the page only with the basic text saying that the page was not found
  • Use generic design, placing the information in the upper left corner and leaving the rest of the page blank
  • Make your 404 page look cold and lifeless

Instead, please do:

  • Make your 404 page look warm and fuzzy
  • Design a unique page aligned with your brand’s values, style, tone of voice, etc.
  • Use custom-made imagery, i.e. illustrations, animations, sketches, comics, gifs, videos, etc.
  • Write clever, informational, humorous copy
  • Let the page speak to your visitors in a friendly tone
  • Let it shine the light on the options for recovery
  • Point out to other useful pages on your website
  • Be innovative and keep your visitors engaged

If you are not exactly sure how to accomplish all that, or you simply feel a lack of inspiration, here are some of the most creative examples of 404 error pages that we have seen around. Devour them all and let your creative juices flow.


Nicolo Miranda 404 not found screenshot

404 error page on Niccolò Miranda’s website

android 404 page design play game

Android created gamified 404 error page

android 404 error page game

Android game within 404 page

magnt page not found 404 design vene diagram

Magnt’s 404 page design referring to the Venn Diagram

 sea harvest 404 page custom illustartion no place like home

Custom illustration on 404 page from Sea Harvest

emirates 404 error page design stuarts photo

Emirates’ 404 error page design

Marvel page not found screenshot

Marvel’s design for 404 page

one shared house page not found design screenshot

One Shared House 404 page design

Pixar Animation Studios 404 inside out

Pixar Animation Studios 404 page referring to the Inside Out movie

Nike React 404 error page creator

Nike React 404 error page with an option for a custom creation

Nike React 404 page Creator

Nike React Creator within the 404 page

BrandCrowd custom skecth 404 error page

BrandCrowd’s custom skecth for 404 error page

404 page design idea by popart studio

404 page design concept by PopArt Studio

lego 404 page screenshot

Lego 404 page

GoDaddy 404 error page

GoDaddy 404 error page

Medium 404 page design

Medium 404 page design

Volta Footwear 404 error page

Volta Footwear 404 error page

Starbucks 404 page

Starbucks 404 page

wetransfer 404 page design

WeTransfer 404 page design

flipping book 404 page custom family illustration

Custom illustration for 404 page on Flipping Book

bluepath map 404 design

BluePath 404 map-related 404 page design

20th Century Fox 404 page video edward scissors hand johnny depp

20th Century Fox 404 page with a video backround

airbnb 404 page custom gif illustartion

Airbnb 404 page custom gif illustration


How do you like these error pages? Do you have your favorites? Have you stumbled upon some other great examples that you would like to share with us? Please do! Share in comments below or on our Facebook page.

 Take a look at other inspiring design-related examples, too:

Nađa Božović