Having a distinguishable logo is a must-have for every company. It is completely reasonable not to change your logotype for several years, even a decade, but a logo refreshment from every now and then to make your brand appear more stylish is always a good idea.
Would you like to step in 2019 with a redesigned corporate identity?
Graphic design is an ever-evolving area of creativity. Some trends stay the same over the years, while some of them rise up as promising and inspiring solutions you cannot ignore.
So, join us on our journey through the upcoming logo design tendencies and find the most suitable solution for your business.
Top 5 logo design trends for 2019
1. Bold Colors & Rainbow Gradients
You may have noticed logos that shine brightly with vivid and saturated colors, as these are quite eye-catching and have been popular for some time now. Did you acknowledge the gradients come-back as well? They are back in the game, they are rainbowy, and they are more vivid than ever before. It all started with the Instagram logo redesign back in 2016, and colors have been pouring around ever since.
2. Contextual & Illustrative Logos
Your logo would look different if you own a software development startup and if you are making tailor-made suits for your local customers. So, contextualizing the logo is an essential part of your business strategy. It should the visualization of your brand’s style, energy, mission, and everything that goes along. That is why more and more companies are going with fun imagery, character illustrations, unique icons, and metaphorical representations of a brand.
3. Minimalistic & Monochromatic Design
This one goes in contrast with all the bright colorful logo imagery out there, but these two trends are not opponents, not at all. Black and white duality is kind of an evergreen trend in logo design, the one that is classic and elegant, and the one that you cannot go wrong with. The simplicity of the minimalistic approach describes one ore trend that is here to stay. If you wish for a minimal logo, you should know that there are logo designers who specialize in creating only monochromatic and minimalistic logotypes
4. Geometrical Shapes Ain’t Going Nowhere
This must be the oldest trend in the creative industry and, at the same time, the trend with the highest value. The use of squares, triangles, hexagons, and lines has been around for ages, and that is not going to change. Not in 2019, that is for sure. Designer always seem to find new, inventive, and crative ways of geometry use in graphic design.
5. Experimental Movement & Animated Type
Movement research is something that we would more likely relate solely to corporeal kinesthetic experiences. But, how wrong would we be!? When it comes to logotypes and brand identity, moving images are going to be far more desired in 2019 than a flat design and static imagery. So, an animated logo is something that the vast majority of designers is experimenting with right now. More precisely, they are trying out the moving typography practice and motion design exercises to create outstanding logotypes that make a difference.
To wrap it up
Designing from scratch, redesigning, or simply refreshing your branding style, along with the looks of your logo is a cost-effective way to boost up your business in the upcoming years, and make your company stand out among the competitors. It can make your brand become more appealing to the target audience and more recognizable on a global scale.
So, which kind of a logo design would be the best for your brand identity? Do you have the courage to experiment and make your logo a moving image, or you prefer the good old minimalism?
Share your thoughts with us in the Comments below and if you need a helping hand, do not shy away from contacting us for a logo design and branding consultancy.
If you are into logo design and branding, take a look at similar posts:
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- 9 branding design principles
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- Illustrated.dev: Visual metaphors by Maggie Appleton - 5. July 2019.
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