No matter if your business is small or an enterprise, it should be your priority to use your online presence as a marketing tool to attract your potential customers and to generate leads. There are a lot of ways to go about this and you can leverage everything the inbound marketing process uses (internal blogs, email marketing, social media), but in the end, you’ll still need an eye-catching and highly functional website because it’s essential in the lead generation process.

Are you worried about your website’s low conversion rate? Believe it or not, but the industry data show that the average website conversion rate is around 2%, equaling at 2 customers per 100 visitors. For the majority of sites on the realm of the Internet, the reality is far grimmer – with a conversion rate between 0.1% and 0.2% these websites see 1000 visitors yet get a single customer. Because this is not something you wish for your website, we give you our ultimate guide to a conversion rate optimization strategy that actually works.

In the glory days of the internet, getting on the first page of a search engine was a walk in the park. Repeat a few keywords here and there, sprinkle a few backlinks throughout the site and boom – top page rank, here we are!

Nowadays, getting a decent ranking has gotten to the level of rocket science. Well, not entirely, but it’s pretty close.

Upon a user has landed on one of your pages, you’ve got around 8 seconds to persuade them to stay on your website. We know – it’s not nearly enough time to demonstrate all the benefits of your products or showcase your entire business offer. That’s why creating a landing page that converts visitors into customers is deemed art, and we’re here to share our secrets of what makes a landing page successful and a converting one.

The digital sphere has seen a huge burst in marketing trends just in the last decade. Countless trends have replaced each other, whether for the better or worse. Only a few years ago, businesses could more or less rely only on their website in the online jungle to close sales, generate leads, boost conversions, and to build their brand online. However, nowadays, there’s an entire digital ecosystem business owners need to take care of in order to maximize all the advantages the internet has to offer.

Every entrepreneur knows that the digital realm is becoming a more and more prominent marketplace with a vast variety of different platforms and methods to sell products and services. With such an abundance of possibilities, no wonder that business owners have a hard time choosing the ideal platform for their merchandising purposes.

In this comprehensive guide, we will analyze all the leading eCommerce platforms to see which one offers the best features and which one is the right choice for your particular business goals.

Being in shape and eating healthy is a hot trend right now. Starting more or less as a subculture- movement back in the ‘40s, bodybuilders and fitness enthusiast were first seen as “outsiders” and “odd” but thanks to a few individuals, like Arnold Schwarzenegger, Reg Park, Lou Ferrigno, Larry Scott, and Frank Zane, physical culture has risen from its underground status and became a huge industry with different branches grossing over billions in revenue nowadays each year.

We bet you’ve never met anyone who said they don’t like to travel. That’s why today, tourism holds one of the most prominent places among the world industries. The near $10 trillion global revenue made by tourism and traveling, in 2019 alone, goes to show just how important traveling is in our lives. As the interest further increases, traveling receives more attention, demands, and fans, but competition as well. An amazing website dedicated to traveling is unique, picturesque, and attention-grabbing – and we’re here to show you how to make one.

Competition among distribution and logistics firms is just as fierce as among other companies in other, more “in-your-face” industries (for lack of better words), and every logistics professional can attest to that.

The competition is fierce on the market and there are no people who know that more than those in the entertainment and/or news industry.

The news is changing, evolving minute after minute, running stories and cases are unfolding, pushing yesterday’s events into the past with unbelievable speed.