Unusual Business Cards and Brand Identity Ideas – Part 1


One of the most creative areas of graphic design is the creation of business cards.  Having such small space to make your potential customer or business partner interested can be considered an art and science.

It gives you just enough space to leave a good impression on the person you are talking to, and help the person be reminded of you when they need your services. This is why it is of utmost importance for your business card to be impeccable and reflect only the best sides of what you do.

026ea4196f7da0d41747783d701e6f07

How business cards came to be

Business cards originate from visiting cards, also known as calling cards, which were also small paper cards that had the holder’s name on it with some artistic design. They started to be used in the 18th century Europe by aristocrats who would announce their arrival to one’s house by sending the visiting card to the servants of their hosts. They were used as a tool of etiquette that was governed by the convention that a person would not be allowed to enter someone’s home without being previously invited or introduced via the visiting card.

Nowadays, business cards are usually designed on rectangular 9×5 cm card stock (note that dimension standard differs according to country), but lately we see the emergence of all kinds of dimensions, with unusual shape and design.

Even though you cannot practically know to what solution the graphic designer will come, there are however, some guidelines you can ask them to follow when designing your business card.

 

Follow these tips:

  1. Use logo as the basis

Let your company logo be the central, focal point of your business card, the largest element on it.

  1. KISS, or Keep It Super Simple

Make sure not to hide the important details with unnecessary information. Let it breathe.

  1. Contact information

Do not forget to include the essential contact information:

  • your name
  • company name
  • your position at the company
  • address
  • phone number
  • email
  • website address

If you happen to have social network profiles or pages relevant to your business, you can include them as well (following the KISS principle, of course).

  1. Readability

Pay attention to the typeface you are using – it should be readable and (if possible) match your corporate brand’s typeface.

  1. Coloring

In the past, only two-colored cards have been used, but recently, with the development of printing techniques and aiming at leaving the best possible impression, we see the emergence of multi-colored business cards and the advent of ever-creative designs.

 

How to make the most of business cards:

  1. Always give out more than one
  2. Send them always in your business correspondence
  3. Carry them always with you and make sure they are neatly stacked and protected in a card case

 

Allow creativity

As it was previously said, business card design allows for an incredible amount of creativity, which rises this area of graphic design to the heights of art and science.

Take a look at the following creative solutions and do not hesitate to consult us about your preferred business card design and


 

05d746de0870da5d7406c9b3ecae611c

b2acc21566e931aeb51bb60b6a629d2f

b1b447398cf5a535512133f397d1a17c

afa32a0b1b0ada6b7132972f27388443

af4b286fb82101768b58644199455753

a6632fbb19812c9b82b2e62455ba995a

a5f2125e00a5ed2379178a75b1bee13b

879731ef722172f4930c8d82eea592a3

 

56605bcc6f92168d6db77d06be3e483d

24156f06b32a9db0a3d9865600877161

8117f311057313.560f0ad24dc61

6500e8ac010948d597e576ad2767fbcd

6477f4e8847b8f89513122ecfe4eb064

640c7d64d66e7f3b733bc1589e79c845

630e1004c14d87eaeafd4b7701c3c75b

588eae46f17d7732aefa397c7b315dc0

556eeda4d965f0595641c9befd827f50

513e04f7e24e8eee3cdd1a36d1c05568

492fa5dc519b09cf399afa8ad40151b5

0462bbf1aeeb63fa21a702b0cc65a01c

447aaa889758c4d97bb827bb0ccc4cad

 

144b600f9356a83d05d2877dda480ca6

019c68e06e24fc7c9bfb3e7f91be2d46

23f7564cef21856814665eb475d2f622

 

28f267c6ffa0c610628cada496b0d672

44de7fcd44f10767af270b42d86d7fb3

54cd07075aeed8500a15b226ac89b48d

79a1a7cfc49e88e8951605ee698cd4fe

90b6522008a5fea1dc8aec50a1b37caa

96f1ccbe74e228ff2d357a615fbd95a1

9e95e7196257246de9f43476bdf99333

13a26a2524bfa481a7556d2b2b6619a7

9e25dd1f96ad5654659105e4bac16260

9b12c7afe6569cf9b2458169307e6c74

09ef4a5b496a614075bb89404d725d98

8d20a2761e399cf2bea61e4d0fbea35e

08bf2c29728807.5601393b7c737

6d22780b2d90807cf3b6bcecb7b0135a

6d9d5d359d104dfa96fd6cac568642c7

6b7f535f74ccaff488dd7341eb3d9be4

6a5f8f9c17ce5c55a232b7b7dca8b162

2a97dfe982cab8dcc82a1cfd51f40fb7

1aa10241801e57436367fcccf5b8da39

7b858080cb10f3a508a221f91e0c6d7d

4fbd8b3122e741d86fe140e2f829a00d

7156690d5bce8e81f5f54f0fe43f1b77

5ed6dc997bfe48ba995c189e3069e8bc

 

Read more:

 

Vesna Savić

Community Manager at PopArt Studio
Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.

Latest posts by Vesna Savić (see all)

facebook
twitter
google
pinterest