Posts by tag: UX research

UX writing: What is it and why is it so important

UX writing: What is it and why is it so important

November 20, 2018

“You must stay drunk on writing so reality cannot destroy you”, wrote an American novelist Ray Bradbury in his book Zen in the Art of Writing. He was referring to the art of writing fiction, of course, and here we have just the opposite advice for you regarding the art of the UX writing: for every word that you write, make sure to do the reality check.

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How to use design thinking principles in UI/UX design

How to use design thinking principles in UI/UX design

May 24, 2018

Design thinking is a set of principles for a hands-on approach to problem-solving using a human-centered design within a design-centric culture anywhere where the emotional, cognitive, and aesthetic needs of users tend to be fulfilled.

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