Let’s face it, copywriting looks really easy on the surface, and in all honesty, it isn’t necessarily rocket science. If you have a neck for writing, and if you respect your deadlines, then most of the time, creating written content and/or copywriting is smooth sailing.
However, there are times when trying to come up with the right copy or engaging sales pitch feels outright impossible.
Also, as the competition is getting stiffer and stiffer, a great deal of time is spent on coming up with engaging ideas, nailing the right content form.
Especially when deadlines are tight, you automatically look for help or anything that can make your life easier and get more work done.
This is where online software tools can come in handy.
If you’ve spent any time on the internet researching these online aids, you know that there’s literally a metric ton of analyzers, AI editors, headline generators, grammar checkers, word counters, and a myriad of other cool stuff to speed up your processes and to create better content overall.
Best Tools all Copywriters should Use
As such, here are five of the best tool types you can take advantage of online. No matter whether you’re writing copy for social posts, website content, blog articles, landing pages, or something else, these pieces of software can come in handy.
Prompt and Headline Generators & Templates
As most of our readers never actually get beyond the headline, it’s essential to come up with a title that will catch the eye.
Choosing an enticing title is all about creativity, and sadly, there are times when we simply can’t come up with anything out-of-the-box without some source of external help.
These topic and headline generators can help you come up with common business topics and can come up with a few title ideas where you can implement your own keywords. Some of these tools also come with headline analysis features.
These features will help you write the best headline and can give you more insight into writing marketing content that addresses emotional marketing value better. As you know, nowadays, emotions play a huge role in converting a visitor into a customer, so a tool that helps you strike a chord with your audience on a more personal (emotional) level.
So, using a tool with an EMV (emotional marketing value) tool can help you identify key phrases that will help you trigger a more emotional response from your visitors.
Some of the tools even categorize your headlines (like “spiritual,” “intellectual,” and “empathetic”) to help you compare your titles and word choices.
When talking about cloud-based solutions, more seasoned writers will automatically think about Google Docs. While it might not look like a copywriting tool at first, the more you familiarize yourself with it, the more features you discover that will help you improve your processes.
First of all, the autosave, online and offline save and sync features will make your life a lot easier, especially if you’re experiencing connectivity issues or if you have a tendency of forgetting to save your documents (that has happened to all of us at least a couple of times).
On the other hand, there are a couple of browser-based editors that enable several people to work on the same document at the same time. This can be a huge plus if you’re working in a corporate environment with other writers. It also makes communication with your clients easier because you can share your copy with them and enable them to leave comments, suggestions and to rewrite the parts they don’t like.
Lastly, cloud-based editors also usually offer great storage options too. At one point or another, lost documents and unprecedented data loss have all made our life a living hell, so knowing that you have a backup on the cloud can definitely help you sleep better at night.
Spelling Checkers & Editors
Chances are, you are already familiar with these tools. Some of them only highlight spelling errors, while others also other clever rewrite options if your sentences are hard-to-read.
These small tools can aid you big time in improving your sentence structure overall and can help you write either longer or shorter sentences,
Rewrite features are great for those copywriters who write “in bulk” and oftentimes need similarly written copies for different pages. These features will also help with content repurposing if you want to do updates.
Also, you will need a reliable spelling-checker if you want to be a serious copywriter. Most bloggers will say that we writers are more concerned with big ideas than we are with spelling correctly, and that might only be partly true. Oftentimes, we are more concerned about deadlines and type as fast as possible.
A good spell-checker can help you work fast and enable you to keep your creative juices flowing. Highlighting and auto-correct features have come a long way since the launch of the first generation of text editors, meaning that you will be able to catch more minuscule errors and grammatical issues.
As a content writer or a copywriter, you are probably familiar with the phrase “content is king.” This is something SEO experts will often say, but as somebody who writes said content, you should also understand the importance of well-written content. And the importance of optimized content. It’s only natural to use a few good SEO tools that can help you find the best-ranking keywords, help you out with keyword density, and give you a detailed analysis of your content.
Other features for such tools will often include a simple word counter which can be especially handy if you’re writing towards fixed word counts.
Some of these tools will have other handy features too. Reading time, speaking time, reading level, keyword distribution, are only a few.
Sometimes, writers don’t have the luxury to actually sit down and write. Jokes aside, we’ve all been there. Sometimes, your brain simply can’t communicate with your hands effectively, and you end up only making typos, which can hold up the entire creative process of coming up with a good sales copy.
In these cases, using a speech-enabled notepad can help you keep on churning out content as it will transcribe your thoughts in real-time, without any delay.
They might not always be the most reliable tools out there, but they can help you a great deal on those days when your hands simply can’t obey you.
Use Everything to Your Advantage
As you can see, there is a lot more to quality copywriting than just free tools. Sure, the software can make a huge difference in terms of speeding up the writing process and helping you achieve more consistent writing qualities across the board.
Having a spell-checker and a good text editor can simplify a myriad of processes and can help you become a more meticulous writer.
However, to become a good copywriter, you will also need to invest some time understanding how content marketing, SEO, and a ton of other processes work. To become great, you will also need to spend some time analyzing your clients, your recent projects, and, most importantly, your competitors.
And read. Inspiration can come from anywhere, and you don’t want to rob yourself of opportunities.