Creating and launching a website itself can be hard, time-consuming and stressful. Making the decision to redesign an old website is an even harder one. However, it happens more often than you’d think.
What would you do if you knew that 1 billion people cannot access your website? Even if they manage to visit it, they are not able to navigate through nor to understand it, so it appears to them as a completely useless web page. Would you be willing to change that?
“You must stay drunk on writing so reality cannot destroy you”, wrote an American novelist Ray Bradbury in his book Zen in the Art of Writing. He was referring to the art of writing fiction, of course, and here we have just the opposite advice for you regarding the art of the UX writing: for every word that you write, make sure to do the reality check.
Simple, yet powerful. That would be the shortest description of what your website should look like if you want it to be accessible, functional, profitable, and eye-catching. It doesn’t matter if you run an e-commerce giant, a start-up web presentation, or a personal portfolio website, those would be the words to hold on to – simple and powerful.
