With more than 1.5 billion websites out on the Internet today, it’s safe to say that the market is a bit crowded today. Even if you work in a niche industry, chances are, there already is somebody out there whom you can treat as your direct competition.

However, the oversaturated market isn’t the only reason for making little or no money with your website.

With millions of people using social media on a daily basis, it’s not a surprise that advertising on these platforms has seen a huge boom in the past few years. Many argue that social media advertising is “the best bang for the buck” as it gives marketers the option to present brands and advertise products globally and hosts an array of benefits that’s simply just too hard to beat for other online and offline advertising platforms.

However, how much does advertising cost in 2020? Which platform yields the best results? Which one of them is the most cost-effective?

If you’re an entrepreneur who has managed to run a successful business without going digital age so far – consider yourself lucky. And if that’s the case, you are probably wondering: if I managed to get this far without a website, do I actually need one?

No matter if your business is small or an enterprise, it should be your priority to use your online presence as a marketing tool to attract your potential customers and to generate leads. There are a lot of ways to go about this and you can leverage everything the inbound marketing process uses (internal blogs, email marketing, social media), but in the end, you’ll still need an eye-catching and highly functional website because it’s essential in the lead generation process.

Are you worried about your website’s low conversion rate? Believe it or not, but the industry data show that the average website conversion rate is around 2%, equaling at 2 customers per 100 visitors. For the majority of sites on the realm of the Internet, the reality is far grimmer – with a conversion rate between 0.1% and 0.2% these websites see 1000 visitors yet get a single customer. Because this is not something you wish for your website, we give you our ultimate guide to a conversion rate optimization strategy that actually works.

In the glory days of the internet, getting on the first page of a search engine was a walk in the park. Repeat a few keywords here and there, sprinkle a few backlinks throughout the site and boom – top page rank, here we are!

Nowadays, getting a decent ranking has gotten to the level of rocket science. Well, not entirely, but it’s pretty close.

Upon a user has landed on one of your pages, you’ve got around 8 seconds to persuade them to stay on your website. We know – it’s not nearly enough time to demonstrate all the benefits of your products or showcase your entire business offer. That’s why creating a landing page that converts visitors into customers is deemed art, and we’re here to share our secrets of what makes a landing page successful and a converting one.

The digital sphere has seen a huge burst in marketing trends just in the last decade. Countless trends have replaced each other, whether for the better or worse. Only a few years ago, businesses could more or less rely only on their website in the online jungle to close sales, generate leads, boost conversions, and to build their brand online. However, nowadays, there’s an entire digital ecosystem business owners need to take care of in order to maximize all the advantages the internet has to offer.

Every entrepreneur knows that the digital realm is becoming a more and more prominent marketplace with a vast variety of different platforms and methods to sell products and services. With such an abundance of possibilities, no wonder that business owners have a hard time choosing the ideal platform for their merchandising purposes.

In this comprehensive guide, we will analyze all the leading eCommerce platforms to see which one offers the best features and which one is the right choice for your particular business goals.

Being in shape and eating healthy is a hot trend right now. Starting more or less as a subculture- movement back in the ‘40s, bodybuilders and fitness enthusiast were first seen as “outsiders” and “odd” but thanks to a few individuals, like Arnold Schwarzenegger, Reg Park, Lou Ferrigno, Larry Scott, and Frank Zane, physical culture has risen from its underground status and became a huge industry with different branches grossing over billions in revenue nowadays each year.