Here are all the tutorials you will need to learn new skills and impress your clients.
So you have launched your very first website! Congrats! But one thing spoils the fun – you cannot find it on Google (or any other search engine, such as Bing, Yahoo or AOL). You have only heard about search engine optimization but are not yet ready to get into that fuss? If so, we can help.
Twitter is a powerful platform. But only if your customers are on it. Otherwise, you should try reaching them via some other social media platform.
Logos are important for businesses. They represent companies and their vision and goals and make them memorable. And certainly, every company wants to be memorable. This is where logo design steps in.
Web design is an industry which needs good project managers and even better project management tools. In teams big and small, one needs to organize everything, but also keep the team together, so one knows when things need to be done, and in what order.
Imagine opening Google Analytics report one day and you see a big drop in visits. You research for algorithm updates – none of them have happened recently, you have not done any link schemes and you know your code is perfect. What might be the case of this? No, you would not call for Sherlock Holmes, but you might want to think about what your competitors are doing because you may have actually been hit by negative SEO.
When an SEO campaign starts, a lot of SEOs usually focus on link building and content optimization, but what they may often neglect are images. Beginners usually think that Google can ‘see’ what the picture shows – but it is, after all, an algorithm, which means that it generally understands only binary numbers. Unless you tell it what is shown on the picture – there is no other way for it to know what it depicts.
When preparing web content, copywriters need to keep in mind both their target audience and search engines. If search engines cannot find a way to read their content – which can be unfit for numerous reasons – the audience will not be able to find it either.
