Posts in category:SEO

What is new in the Google algorithm? How to rank your site better and higher in the SERP? What are the newest SEO trends for this year? Learn all of these – and more – in our Search Engine Optimization page.

What’s new in Google’s link building guidelines?

What’s new in Google’s link building guidelines?

June 08, 2017

Link building is one of the two core activities of every SEO specialist. The second one is writing quality content. Almost a decade ago, it was perfectly normal for a regular Joe to get thousands of unnatural links from a high-authority website and upscale his website in the SERP.

855 views
SEO for dummies: biggest Google’s algorithm updates

SEO for dummies: biggest Google’s algorithm updates

May 04, 2017

All websites are not designed equal, and Google ranks them based on many parameters. In fact, the history of Google’s algorithm updates would be so long that it would not be able to fit in this one blog post. But we can go down in some pieces of it.

1252 views
A beginner’s guide to Google My Business

A beginner’s guide to Google My Business

April 27, 2017

What happens when people search for your company on Google and they cannot find it? You miss customers. There are numerous opportunities you can lose if you do not pay enough attention to local SEO. Having a Google My Business profile can help you with that.

1126 views
How to stay away from negative SEO

How to stay away from negative SEO

March 16, 2017

Imagine opening Google Analytics report one day and you see a big drop in visits. You research for algorithm updates – none of them have happened recently, you have not done any link schemes and you know your code is perfect. What might be the case of this? No, you would not call for Sherlock Holmes, but you might want to think about what your competitors are doing because you may have actually been hit by negative SEO.

1931 views
How to avoid duplicate content

How to avoid duplicate content

March 02, 2017

When talking about SEO and content improvement, duplicate content is simply banned. This type of online plagiarism is equally bad for your website and marketing, so you need to learn what exactly it refers to and how to avoid this phenomenon.

1833 views
How to optimize images for web search

How to optimize images for web search

February 09, 2017

When an SEO campaign starts, a lot of SEOs usually focus on link building and content optimization, but what they may often neglect are images. Beginners usually think that Google can ‘see’ what the picture shows – but it is, after all, an algorithm, which means that it generally understands only binary numbers. Unless you tell it what is shown on the picture – there is no other way for it to know what it depicts.

2379 views
3 key elements of a successful Google AdWords campaign

3 key elements of a successful Google AdWords campaign

January 18, 2017

If your Google AdWords campaign is failing to deliver ROI you expected, it is almost certainly because one of these three things have gone wrong.

2031 views
SEO trends in 2017

SEO trends in 2017

January 05, 2017

Following the footsteps we have made in the past couple of years, we wanted to see what SEO world is like at the beginning of 2017 and how trends and tendencies will turn out to be in the future.

2416 views
A beginner’s guide to Google AMP

A beginner’s guide to Google AMP

December 22, 2016

We live in a speedy world. Fast food, fast cars, fast Internet, fast life. If you have any interest in web development and SEO, you must have heard rumors about these three letters in the past year or so. A-M-P. Some give it praise, some hardly like it. “But what is all the fuss about AMP?”, you may wonder.

2728 views
How to use Google Keyword Planner

How to use Google Keyword Planner

December 08, 2016

When preparing web content, copywriters need to keep in mind both their target audience and search engines. If search engines cannot find a way to read their content – which can be unfit for numerous reasons – the audience will not be able to find it either.

2543 views