Posts in category:SEO

What is new in the Google algorithm? How to rank your site better and higher in the SERP? What are the newest SEO trends for this year? Learn all of these – and more – in our Search Engine Optimization page.

How to avoid duplicate content

How to avoid duplicate content

March 02, 2017

When talking about SEO and content improvement, duplicate content is simply banned. This type of online plagiarism is equally bad for your website and marketing, so you need to learn what exactly it refers to and how to avoid this phenomenon.

1604 views
How to optimize images for web search

How to optimize images for web search

February 09, 2017

When an SEO campaign starts, a lot of SEOs usually focus on link building and content optimization, but what they may often neglect are images. Beginners usually think that Google can ‘see’ what the picture shows – but it is, after all, an algorithm, which means that it generally understands only binary numbers. Unless you tell it what is shown on the picture – there is no other way for it to know what it depicts.

2146 views
3 key elements of a successful Google AdWords campaign

3 key elements of a successful Google AdWords campaign

January 18, 2017

If your Google AdWords campaign is failing to deliver ROI you expected, it is almost certainly because one of these three things have gone wrong.

1772 views
SEO trends in 2017

SEO trends in 2017

January 05, 2017

Following the footsteps we have made in the past couple of years, we wanted to see what SEO world is like at the beginning of 2017 and how trends and tendencies will turn out to be in the future.

2151 views
A beginner’s guide to Google AMP

A beginner’s guide to Google AMP

December 22, 2016

We live in a speedy world. Fast food, fast cars, fast Internet, fast life. If you have any interest in web development and SEO, you must have heard rumors about these three letters in the past year or so. A-M-P. Some give it praise, some hardly like it. “But what is all the fuss about AMP?”, you may wonder.

2388 views
How to use Google Keyword Planner

How to use Google Keyword Planner

December 08, 2016

When preparing web content, copywriters need to keep in mind both their target audience and search engines. If search engines cannot find a way to read their content – which can be unfit for numerous reasons – the audience will not be able to find it either.

2290 views
5 best SEO plugins for WordPress in 2017

5 best SEO plugins for WordPress in 2017

December 01, 2016

Gone are the days when website code was written from scratch and technical SEO done in the same manner. Today, when CMS platforms, such as WordPress, rule, there are many plugins and useful tools which can help you maintain thousands of pages and links on your website.

2990 views
SEO and content marketing are best friends

SEO and content marketing are best friends

November 24, 2016

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø suggests they overlap, and one would be incomplete without the other.

1946 views
10 digital brand metrics that matter

10 digital brand metrics that matter

October 11, 2016

We have all been there: an upset client calls up your manager to express their very personal feeling of the campaign. This happens all the time in digital marketing.

2101 views
How to design for SEO in 2016?

How to design for SEO in 2016?

September 19, 2016

Designers and developers of 2016 need to know SEO principles. But WHY? – you may ask. The answer is simple: it is good for you and your client. If you add an ’SEO-friendly’ tag to your resume and market your service with this feature, the better it will be for your business.

10834 views