EXIT Festival – First-Hand Story of the Genesis of Graphic Design and Visual Identity of the Festival Brand
“Creating the visual identity for EXIT really is a unique and unrepeatable experience, incomparable to working in any design studio. The client is the same but is constantly evolving and with it, the creative expression that accompanies it. And unlimited creative freedom reveals both sides of the same coin. ” recalls Predrag Kovačev, our dear colleague, who designed the visual identity of the EXIT festival a few years ago. Pandemic has postponed the celebration of the 20th birthday of the greatest music festival in the region, but it doesn’t prevent us from recalling how EXIT looked in the eyes of a graphic designer.