Key words

Optimisation Step:


The first thing you need to pay attention when starting optimisation for browsers is correct selection of quality key words.
In cooperation with owner of a website choose 3 to 5 key words, after you explain him a significance of optimisation.
The key word does not mean one word (car, optimisation, etc.) but also frases.
It is even more desirable to have frases as key words, instead of just one, because today much more users browse the Interent using more than just one word.
So, "search engine optimisation", "rent-a-car Kraljevo", would be much better selection of key words, and web page optimisation would become an easy job to do.
Key words are core of search and optimisation.
Browsers still cannot response to our thoughts and wishes. They response to words given to them. Those are your key words, your toy.


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PopArt STUDIO - SEO optimization

 


What is good to know about SEO?


Optimisation is relatively slow process. All changes that are made on pages will be shown as a result of a search after a while, not right away. That is why optimisation needs to be done carefully, and uncorfimed actions are not to be done all at once, but one by one, so SEO effects could be monitored.

There are no guarantees to good disposal on browsers. By "good disposal" we meen the first 30 places. The most users never browse more than the first three result pages, and browser shows 10 results per page by default. In the same way you are trying to push up your website to the top, it is very possible that other 10 webmasters are doing the same thing. That is why guarantees for the SERP disposal should never be given. It is pretty ungrateful to say that a website is going to be in the first or nth plase, after the optimisation is done.

Owner of presentation is also responsible for it's good position on browsers. There is no good position without quality and voluminous content.

By voluminous content we mean even 50 pages, but for the optimisation on english language, it is estimated that a website should be having at least 100-150 pages to be put in a range of "serious" websites.

Browsers react in the same way: you cannot make one page, optimise it for vey popular word and expect it to be found in a good SERP place. It is up to you to explain to website owner all advanages from SEO, the necessity of content updating, the necessity that certain parts of page content should be changed and adjusted to SEO, and even if SEO is more imporatan that design, to adjust the design to the optimisation.

 

No matter how SEO is a slow and long process, it has to be started by the first step - key words