Hand-lettered packaging design by Steve Simpson


Hand-lettered packaging design by Steve Simpson

Steve Simpson is an illustrative designer “with a passion for packaging, sketchbooks, and illustration” and with more than 30 years of experience.

He was born in Manchester, UK but now lives and works in Dublin, Ireland, where he founded the Illustrators’ Guild of Ireland and for the last 10 years won over 50 packaging design and illustration awards, including IGI, IDI, ICAD, etc. His client list includes Guinness, Heineken, Vodafone, Absolut, Heinz, Jameson, and even Pixar, Adobe, MINI, Vodafone, Wired, and others.

In his unique designs, he relies on his hand-drawn lettering, shapes, and characters, which make the packaging more lively and appealing for the consumers who see them on a supermarket shelf. One cannot simply get a grasp of all the details at first glance!

Here we present you five Steve Simpson’s packaging designs for companies: Cavistons, Unreal, Modelo, Mic’s chili, and Jameson whiskey.

See more of his works on Behance, Facebook, and Instagram, and see what he tweets on Twitter.


Unreal packaging

steve simpson illustrated packaging unreal candy 1

steve simpson illustrated packaging unreal candy 2

steve simpson illustrated packaging unreal candy 3

steve simpson illustrated packaging unreal candy 4


Mic’s chili packaging

steve simpson illustrated packaging micks chilli 2

steve simpson illustrated packaging micks chilli 3

steve simpson illustrated packaging micks chilli 4

steve simpson illustrated packaging micks chilli 5


Jameson – whiskey packaging

steve simpson illustrated packaging jameson whiskey bottle 2

steve simpson illustrated packaging jameson whiskey bottle 3

steve simpson illustrated packaging jameson whiskey bottle 4

steve simpson illustrated packaging jameson whiskey bottle 1


Modelo – beer glass

steve simpson illustrated packaging modelo beer glass 1

steve simpson illustrated packaging modelo beer glass 2

steve simpson illustrated packaging modelo beer glass 3


Cavistons – Illustrated coffee cups

steve simpson illustrated packaging coffee cup cavistons 1

steve simpson illustrated packaging coffee cup cavistons 2

steve simpson illustrated packaging coffee cup cavistons 3

steve simpson illustrated packaging coffee cup cavistons 4


Like this design? Here are some more packaging design projects:

Vesna Savić

Community Manager at PopArt Studio
Dedicates her time to learning about better means of communication, translating knowledge into practice, and is a passionate reader.

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